Cannabis branding and advertising
Qonkur Media specializes in cannabis branding and advertising through full-service support for companies looking to break into the new market. Beyond the constantly changing trends and attitudes in packaging design, there are a myriad of regulations to keep up with in the cannabis world which is what made the difference between Qonkur and the other agencies; we knew what was up.
Unparalleled expertise and attention to detail was one step of many, innovating the platform was the next leap.
These logo animations were originally developed for the motion graphics department to be used in our 2D and 3D animated content, but they were also perfect for the work that the video department was putting out.
Bespoke logo animations have a positive change on brand outlook when they are designed with a mission in mind and executed with attention to detail, as all things. When the name of the game is retail presence however, creating a memorable logo in the midst of dozens of others requires additional steps to create brand recognition.
You're never going to find the perfect .psd mockup for a product that doesn't exist yet, which is where our motion and 3D department shined. We mocked up all our best ideas in order to provide our clients with the solutions that they needed. Our robust response to all packaging, merchandising, experiential, and apparel inquiries opened up new opportunities our brands have never considered before.
No more explaining what spot UV or iridescent foil are! We loved giving live demos without the need for waiting on expensive test prints that may carry nasty surprises. Less words, more pictures has always been our ethos.
Some companies liked the idea of carts that lived out wacky and zany lives, others created a beautiful dreamscape of ivy and greek pillars adorned with their products. Everything was real to us, through modeling, texturing, lighting, and animation. Every company received custom-built and accurate models of their products for use in our 3D animations.
© Yuzhen Wang 2021